The Global Muslim Workation, GMW for short, was created by LaunchGood to encourage passionate individuals to share ideas and experiences, and to foster meaningful conversations. It is part of LaunchGood's vision to "Build An Inspired Future" and is aimed at inspiring young Muslim professionals. A new identity was needed to support this effort.
Simplified shapes inspired by Islamic art were created as part of the brands identity.
Different iterations of the shapes showcased the breakable aspect of the brand. The pattern is flexible enough to inspire new explorations and also build upon.
