In 2017, women made it clear that women's rights are human rights. This year, the focus of our protests is protection of the Earth.
The Women's Hike is a national event designed to combat climate change. The North Face will team up with "The Women’s March" to march for our planet.
The Women’s Hike logo took elements from the North Face and Women's Hike Logo. The Iconic pink color was chosen as hot pink evokes passion and energy, and of the need for action.
The main event will occur at Mt. Rushmore National Park, where hikers can use their phones to see the founding fathers change into pioneering women. Mt. Rushmore becomes Ms. Rushmore.