Art Direction

A fashion forward print campaign showcasing the fierce, and stylish Muslim Women rising above harmful stereotypes.

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There's a common misconception that women are held back by their religious beliefs. It's not "modern" to be religious in the eyes of the west. These ads aim to challenge that.

Innovative Lenticular Prints.
Lenticular advertisements will also appear across bus shelters in New York to further drive the campaign message.
Video Series.

Louella will also team up with Vice media to create a series of videos called “Unboxing stereotypes” highlighting and supporting Muslim women in the present day.

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Hira Ali ✿ Art Director