Brand Identity
Campaign Identity


Brand Identity and branded campaign for the Japanese bookstore brand Kinokuniya.

Brand Identity

Kinokuniya is a niche bookstore chain located across the world. However, they don't have a recognizable identity system. This re-brand aims to combine their Japanese influence with elements from their own book store.


‘Week of Kino’ is  a week long summer event that takes inspiration from Japan's yearly Tanabata festival. The week long event will celebrate KINOKUNIYA’s 93 year long history and highlight many of the genres, events, and products they offer.


An event microsite was created where visitors would be able to find more info about the festival.

Designer: Hira Ali
Designer: Ashley Aviles
Designer: Angela Diep
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Hira Ali ✿ Art Director