To celebrate the 75th Anniversary of the Fashion Institute of Technology, a new identity system was created.
A timeless look was key in creating a new identity for the institutions 75th anniversary. The dynamic use of lines was translated across different iterations and platforms.
Through the purposeful use of color, motion, and typography, we created a video played at FIT’s convocation. The animation reflects the timeless nature of the design while also proving to be eclectic and vibrant to show the impact of FIT’s 75 years.