To celebrate the 75th Anniversary of the Fashion Institute of Technology, a new identity system was created.

Brand Identity
Visual Design



Brand Identity

A timeless look was key in creating a new identity for the institutions 75th anniversary. The dynamic use of lines was translated across different iterations and platforms.

Through the purposeful use of color, motion, and typography, we created a video played at FIT’s convocation. The animation reflects the timeless nature of the design while also proving to be eclectic and vibrant to show the impact of FIT’s 75 years.

Motion Video

Design Directors: CJ Yeh, Christie Shin
Designers: Hira Ali, Tyisha Kellman
Go to Play
Hira Ali ✿ Art Director