Hello I'm Hira,
An Art Director
& Designer from New York.

My work is guided through creative problem solving and conceptualization. I have a passion for elevating brands through visual design and story-telling.

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01           PHILIPS LED

INTEGRATED CAMPAIGN

Do you see what can be lost?

This campaign informs the public about the state of the climate and how it affects us. Philips wants to inform the public of what can be done, even if its something as small as changing your lightbulbs.

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02          FIT 75

To celebrate the 75th Anniversary of the Fashion Institute of Technology, a new identity system was created. The logo is a result of a collaboration between FIT Faculty, Students and Communications and External Relations.

75th Anniversary Branding

BRAND IDENTITY

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03          CARNIVAL CRUISE LINES

A rebranded campaign for Carnival Cruise Lines that will persuade children and parents to make Carnival apart of their next travel plans.

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Rebranded Campaign

REBRANDED CAMPAIGN

04          Kate Spade

Kate Spade’s new campaign is focused on highlighting female achievements while also helping real women in the workforce by suiting them up to look their best.

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Make Your Presence Known

SOCIAL CAMPAIGN

05          Britannica Encyclopaedia

The current Encylopædia Britannica is used for educational purposes. Their current design is outdated with a lack of personalization. Our reimagined rebranding has solved their lack of relevancy.

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The New Britannica

BRAND IDENTITY, UX, UI

06          Thesis

A visual narrative detailing the effects of language loss in the children of immigrants. Each page consists of thoughts, emotions and feelings, grouped around specific themes and meanings of language loss

PRINT, EDITORIAL DESIGN

On Language Loss
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Hira Ali
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